We truly believe that every little (and big) girl deserves to be a princess every day-not just around the holidays. Our dresses are well-made and make perfect gifts. Given that we are a family owned company, we see how much mainstream stores like to charge for low-quality dress-up clothing-we've decided to change that. Our prices are competitive and our quality surpasses those stores. Take a look around and feel free to send an email with questions (including asking about inventory and sizing measurements).